With 20+ years of expertise in experiential brand development, I balance big-picture thinking with cultural and consumer insights to create compelling stories and integrated solutions that drive ROI.

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I lead as a brand engagement and sponsorship activation expert; growth generator, revenue driver; specializing in partnerships focused on marketing and promotional opportunities.

 

My skills and qualifications include:

• Proven track record in managing substantial sponsorships with major brands as well as ensuring exceptional brand visibility and customer engagement through innovative marketing strategies and cutting-edge event technologies.

• Expert in directing large-scale productions, managing multimillion-dollar budgets, and leading cross-functional teams to achieve KPI’s and exceed goals.

• Stellar record of devising robust event strategies and completing key projects to drive operational excellence and revenue growth.

• Experienced leader in global event management, specializing in orchestrating high-profile summits, conferences, and keynotes that engage senior leadership and top-tier talent, ensuring best-in-class entertainment and exceptional audience engagement.

• Expert in orchestrating premium events that enhance brand distinction and foster meaningful engagement.

• Proficient in leveraging technology to manage and execute virtual and hybrid events, demonstrating strong command of digital event platforms and online engagement strategies.

• Strong communicator; known for directing/training staff and teams, thriving across fast-paced environments, and fostering alliances with key stakeholders, vendors, clients, and management.

 

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