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cory@wearecjs.com | 310.728.0859
CASE STUDIES
THE AMERICAN WESTERN WEEKEND
EP and production support for The American Western Weekend by Teton Ridge at Globe Life Field. 4-day event that included equestrian and rodeo events, brand activations, VIP programs and music performances by stars such as Cody Johnson, Sheryl Crow, Darius Rucker and more.
EP & PRODUCTION LEAD
(Budget, Revenue, Cross-Functional Management)
PROGRAMMING & GUEST EXPERIENCE
(50,000+ Guests)
CREATIVE DEVELOPMENT
(Design & Fabrication)
VIP STRATEGY
(Revenue, Planning & Execution)
BRAND PARTNERSHIPS
(Activation Concepts, Client Management, Execution)
MARKETING & COMMUNICATIONS
(Coordination Across All Teams)
MAKE SOME NOISE
Produced Neimann Marcus's Make Some Noise platform that gave voice and spotlight to women across the country. Developed with CAA Marketing, the two-year program featured tentpole summits at SXSW along with supporting spin-off events and content.
EVENT MARKETER AWARD
Best Use of Influencer Engagement
Neiman Marcus: Make Some Noise-SXSW 2015
(Ncompass International)
In partnership with ​
TALENT MANAGEMENT
PRODUCTION MANAGEMENT
SPONSOR, MARKETING & COMMUNICATIONS OVERSIGHT
CROSS-FUNCTIONAL TEAM MANAGEMENT
EP & PRODUCTION LEAD
PROGRAMMING & GUEST EXPERIENCE
ONSITE EVENT LOGISTICS & EXECUTION
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CREATIVE DEVELOPMENT
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IN GOOP HEALTH
Executive Produced and developed the original, best-in-class event franchise, In goop Health. Garnered $20M in sponsor and ticket revenue, to date has had over 4000+ attendees and was named Best Conference of the Decade by Event Marketer.
EVENT MARKETER AWARD
Best Conference of the Decade
(under 5000 people)
Goop: In Goop Health 2019 (AgenC)
EVENT PROGRAMMING
(Panel, Wellness, F&B)
BRAND PARTNERSHIP INTEGRATIONS
TICKETING REVENUE STRUCTURES
TALENT BOOKING & MANAGEMENT
(150+ Talent)
FRANCHISE GROWTH & REVENUE
($15M Sponsor, $5M Ticketing)
PRODUCTION MANAGEMENT
($7M+ Spent)
MARKETING & COMMUNICATIONS
(1B+ PR Impression)
RETAIL STRATEGY & EXECUTION
($500K in Sales)
CROSS-FUNCTIONAL TEAM MANAGEMENT
INAUGURAL VIRGIN GALACTIC SPACE LAUNCH
Event production partner for Richard Branson’s Inaugural Virgin Galactic Space Launch "Unity 22" at Spaceport America, New Mexico. The event garnered over 12.5M livestream views, 14.5M social views and put Virgin Galactic on the map as the first ever commercial space flight.
In partnership with ​
PROGRAMMING & GUEST EXPERIENCE
(1000+ Guests and Staff)
CROSS-FUNCTIONAL TEAM MANAGEMENT
(Between Client, Production Teams, Staff and Crew)
CLIENT COMMUNICATION
AURATE x KERRY:
BE THE LEAD COLLECTION
Led an integrated marketing campaign for the launch of Aurate x Kerry: Be the Lead Collection. Led cross-functional teams including marketing, social, PR, influencer engagement, content creation and brand partnerships.
Executive Producer: Kristin Whalley
INFLUENCER ENGAGEMENT
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BRAND PARTNERSHIPS
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CROSS-FUNCTIONAL TEAM MANAGEMENT
CAMPAIGN MESSAGING & STRATEGY
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CONTENT CREATION
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SOCIAL MEDIA STRATEGY & CREATIVE
WAKE ME WHEN
I'M FREE EXPERIENCE
Served as creative & marketing consultants to the exhibit producers and The Estate of Tupac Shakur. Helped develop the show’s strategy and creative, and assembled creative teams and production partners.
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Experiential Consulting: Kristin Whalley
MERCHANDISE STRATEGY
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TECH & BRAND PARTNERS
CREATIVE IDEATION & STORYTELLING
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CREATIVE & PRODUCTION TEAM SOURCING
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MARKETING & COMMUNICATIONS STRATEGY
MAKE EQUALITY REALITY GALA
Executive Produced Equality Now’s “Make Equality Reality Gala” for four consecutive years (2020- 2023). DGP is proud to be a part of this annual event which reaches audiences in over 21 countries, consistently exceeds expectations for garnered donations, and attracts support from top-tier talent year over year.
DIGITAL PRODUCTION
(Website + Livestream)
COMMUNICATIONS & MARKETING SUPPORT
CROSS-FUNCTIONAL TEAM MANAGEMENT
CREATIVE & CONTENT DEVELOPMENT
(Scripted + Directed 40+ Segments)
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CONTENT PRODUCTION
(Capture + Post-Production)
TALENT BOOKING & MANAGEMENT
(50+ Talent)
25TH ANNIVERSARY CELEBRATION
Executive Produced Pioneer Natural Resources’ 25th Anniversary celebration, featuring Brad Paisley. Developed, managed and executed all creative strategy and production.
SHOW PRODUCTION
ASSET MANAGEMENT
ONSITE EVENT & STAFFING MANAGEMENT
EP & PRODUCTION MANGEMENT
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TALENT BOOKING & MANAGEMENT
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CREATIVE DIRECTION
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HISPANICIZE
SUMMIT 2022
Executive Produced the hybrid event Hispanicize Summit 2022, created by. Nglmitu, the leading new-generation Latinx digital-first media and entertainment company co-founded by actor and activist John Leguizamo.
TALENT MANAGEMENT
PRODUCTION MANAGEMENT
SPONSOR, MARKETING & COMMUNICATIONS OVERSIGHT
CROSS-FUNCTIONAL TEAM MANAGEMENT
CREATIVE AND STRATEGIC IDEATION & PLANNING
EVENT PROGRAMMING
CONTENT & LIVESTREAM MANAGEMENT
BRAND PARTNERSHIP INTEGRATIONS
JULIANNE HOUGH'S NEW FITNESS PLATFORM
Led marketing, e-commerce and brand partnerships strategy and execution for new fitness platform founded by Julianne Hough. Streamlined brand messaging, and expanded partnership revenue via live events, content integrations, and social media campaigns.
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Executive Producer: Kristin Whalley
MERCHANDISE DEVELOPMENT
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BRAND PARTNERSHIPS
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LIVE EVENT PRODUCTION
BRAND AUDIT
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BUSINESS ROADMAP & FINANCIAL MODELING
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MARKETING & BRAND MESSAGING
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E-COMMERCE STRATEGY
SEASON THREE LAUNCH EVENT
Executive Produced The Sex Lives of College Girls Season 3 launch event with Phenomenal Media and Max (formerly HBO Max).
In partnership with ​
MANAGED ALL CREATIVE ASSETS
ONSITE EVENT & STAFFING MANAGEMENT
TALENT BOOKING & MANAGEMENT
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CREATIVE DIRECTION
SHOW PRODUCTION
MARI KONDO'S
EXPERIENTIAL FRANCHISE
Developed original concepts and business model of an experiential franchise with year-over-year revenue and global expansion.
BRAND PARTNERSHIP INTEGRATIONS
RETAIL STRATEGY
TOURING & GROWTH
CREATIVE DEVELOPMENT OF ORIGINAL CONCEPT
PROGRAMMING & GUEST EXPERIENCE
TICKETING & REVENUE FINANCIAL MODELING
PRODUCTION MODEL & PLAYBOOK
ADULT SWIM DRIVE-IN
Produced the Adult Swim Drive-In Experience – a lively 15-city drive-in tour at unique locations across the country. Adult Swim episodes on a 40-foot screen while engaging in games, sponsor activations, and the best food trucks in each city. The free event garnered over 29k RSVP's and reached millions more through social sharing and downloads.
EVENT MARKETER AWARD
Best Entertainment Activation
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Adult Swim Drive-In Tour 2016
(Ncompass International)
In partnership with ​
STRATEGY & IDEATION
PRODUCTION, DESIGN & FABRICATION MANAGEMENT
VENUE & LOCAL MUNICIPALITY LIASON
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MANAGED ALL CONTRACTS AND BUDGETS
MARKETING & PROMOTION CAMPAIGN IDEATION
CROSS-FUNCTIONAL TEAM MANAGEMENT
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STAKEHOLDER MANAGEMENT
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TALENT MANGEMENT
2017 FIFA WORLD CUP GAMING CHAMPIONSHIP
Produced the gaming competition for EA Sports that brought together the best FIFA players in the world. WIth a studio audience watching, the event was live-streamed over EA, Twitch, and international channels. At the time, the championship was the most watched online gaming competition globally.
In partnership with ​
MARKETING & PROMOTION SUPPORT
CROSS-FUNCTIONAL TEAM MANAGEMENT
PRODUCTION MANGEMENT
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CONSUMER ENGAGEMENT STRATEGY
CAMP CONIVAL
Produced Camp Conival which was a showcase for Legendary Digital Networks (Nerdist, Geek + Sundry) at ComicCon in 2015. Taking over the concourse at Petco Field, the multiple activations included a main stage highlighting big name talent. Over 40,000 people attended Camp Conival during the convention, and it was written up in Rolling Stone as one of the top 20 best things from ComicCon 2015.
In partnership with ​
TALENT MANAGEMENT
PRODUCTION MANAGEMENT
SPONSOR, MARKETING & COMMUNICATIONS OVERSIGHT
CROSS-FUNCTIONAL TEAM MANAGEMENT
CREATIVE AND STRATEGIC IDEATION & PLANNING
EVENT PROGRAMMING
CONTENT & LIVESTREAM MANAGEMENT
BRAND PARTNERSHIP INTEGRATIONS
NATURE VALLEY EXPERIENCE
Produced the experiential portion of a marketing campaign between General Mills and Walmart to promote a nation-wide recycling initiative. Despite activating during the height of the pandemic, a challenging time for live experiential programs, the activation garnered over 150k IRL views within a 30-day period creating amplified views on social and national media attention.
In partnership with ​
MARKETING & PROMOTION SUPPORT
CROSS-FUNCTIONAL TEAM MANAGEMENT
STRATEGY & IDEATION
DESIGN & FABRICATION MANAGEMENT
VENUE & LOCAL MUNICIPALITY LIASON